Need a quick snapshot of the aftermarket? We tested Google's Gemini to see if it could deliver. While it provided a basic overview and hit some high-level numbers, it lacked the depth seen from top performers like ChatGPT, even missing key industry segments. What does this mean for using different 'levels' of AI for quick vs. deep research? Check out the full case study for the detailed breakdown of Gemini's performance and where it fits in the AI toolkit.

Can AI Really Analyze the $390B+ Auto Aftermarket? I Put It to the Test.

The automotive aftermarket is a beast – complex, resilient, and constantly shifting. As someone who's spent years in the trenches, I got curious: could today's generative AI actually make sense of it all without specialized training?