Andrew Ciszczon, founder and principal of Positive Deviant Labs
Founder & Principal

Andrew Ciszczon

I help small and mid-sized businesses navigate business and technology change, with a focus on strategy, marketing, and the systems that hold them together.

My experience spans marketing transformation and business development operations across manufacturing industries. My approach combines strategic thinking with practical execution.

Before PDL, I led strategic projects at Commercial Vehicle Group and Freudenberg-NOK. That included building reports that cut the time a process took in half, and modernizing how marketing worked, from the strategy and processes to the tools behind them.

My superpower is connecting dots across strategy, technology, people, and much more.

As a systems thinker, I see how changes in one area affect others.

Built on trust and transparency.

Practical, people-driven solutions, guided by the same four values behind everything PDL does.

Stay Human First
People before tools
Make It Flow
Remove the barriers
Craft With Care
Details matter
Own Your Impact
Mind the ripple effects
How I use AI

AI makes my work faster and sharper: research, analysis, and first drafts. It doesn't do the thinking for me, and it doesn't replace our conversations. The judgment, the recommendations, and the relationship are mine.

More on our purpose, vision, and values →

Off the clock

The parts of me that don't show up on a resume.

Andrew leaning a motorcycle into a corner at a track day
Track days

Pushing limits on two wheels.

Coffee grounds blooming in a glass pour-over brewer (chemex)
Coffee nerd

Multiple scales, grinders, and a spreadsheet to track the brews.

Two dogs at home in front of an Arsenal flag
Arsenal (and the dogs)

Devoted supporter. I try not to let their results set my mood.

Giving back

I volunteer as a mentor with Cleveland Business Mentors, a nonprofit that pairs Cleveland-area business owners with experienced mentors. All industries, all stages, always free.

Learn about CBM

Most importantly, I'm a dad.

I'm passionate about shaping a future where technology works for human potential, not the other way around.