Is your business data-driven?
Having data isn't the point. Having data that changes what you do is: what you watch, what you ask, and what you trust. PDL builds data systems that surface what matters.
What We Look At:
Strategy — What decisions the data needs to support, and whether the right questions are being asked
Sources & Systems — Where data lives, what's connected, what's siloed
Quality & Governance — Definitions, standards, ownership, trust
Visualization & Reporting — How data gets to the people making decisions
People & Adoption — Whether the team has the literacy and habits to use the data
Outcomes & Decisions — Whether the data is changing what gets decided, or just being reported
What an Engagement Looks Like:
Every Data engagement starts the same way. The shape it takes from there depends on what the audit surfaces.
The Foundation (Always):
Discovery call. A conversation about what your business is trying to do, what decisions are getting made today, and what you wish you knew but don't. No assumptions about whether you need new dashboards, a different system, or a different approach entirely.
Data audit. A structured evaluation across the six systems above. What data exists, where it lives, what's connected, what's missing, and whether the visibility you have is actually changing what your business does.
The Path (Depends on the Audit):
Reporting. You don't have the visibility you need. Maybe the reports don't exist. Maybe they exist but don't answer the right questions. PDL designs the dashboards and reports the business actually needs, anchored to the decisions and trends they're meant to support, not the data that happens to be available.
Governance. You have data, but it's a mess. Definitions are inconsistent. Numbers don't match across systems. Nobody owns quality. PDL establishes standards, definitions, and ownership so the data you act on is data you can trust.
Integration. Your data lives in too many places that don't talk to each other. Customer data in CRM, operational data in your ERP, financial data in QuickBooks. PDL connects the systems and builds the centralized view that turns isolated records into a coherent picture of the business.
Decision Support. You have the data and the dashboards, but they're not changing what gets decided. PDL reframes the analytics around the choices the business is actually facing, builds the visibility that surfaces what matters, and connects the data to the decisions it should be informing.
The Close (Always):
Roadmap. A clear sequence for what comes next, including how data connects to the rest of the business: CRM, marketing, AI, and the operational systems data needs to support.
Measurement framework. Outcomes tied to whether the data is changing what your business knows, watches, asks, or does. Defined before execution, reviewed against reality.
Execution support. PDL doesn't hand off a strategy and walk away. Implementation is part of the engagement.
What the deliverables look like:
Data deliverable is coming soon! We use synthetic data based on real experience to generate this interactive sample of work showing the current state.
Want to see the whole set of deliverables?
Unfortunately, mobile optimization isn’t always straightforward, so pdf’s are available here.